Open to Staff and Principal roles
I design and build AI that does the work.
AI Design Engineer with 13 years in product design, most recently at Lumin Digital, Google, and BMW. Today I design and engineer AI products end to end, from the interface down to the systems underneath.
aiOS, which I designed and engineered; Gen is its agent. Real product screens on a fictional sandbox business.
Where I’ve worked
Google contract
BMW contractLumin DigitalToshibaCase studies
aiOSMy own product, designed and built solo · 2025 to now
An AI that runs the work of a small business
Missions it owns, work it shows, memory you can edit, and a voice line, plus the design system and tests behind it.
Product Design Lead · 2021 to 2025
Bank onboarding, rebuilt as a conversation
A white-label banking platform for more than 100 financial institutions and 8M members, and the 234-component system behind it.
Your checking account is open.
GooglePrincipal Product Designer, contract · 2020 to 2021
One design foundation for five ML teams
Five teams, five visual languages, even different hex codes for the core brand colors. One shared foundation of 67 components.
BMWPrincipal Designer, contract · 2018 to 2020
Smart charging that is full by morning
Redesigned the driver flows for ChargeForward, BMW’s smart-charging program: the car charges when the grid can take it.
How I work
Start from the best, then beat it by 20%.
Every project starts with the best product in its category. I match it first, then find the 20% that makes it ours.
Design systems live in code.
Figma is where ideas start. The system people actually ship lives in code, with tests that keep it consistent.
Decide what people should still touch.
AI can automate almost anything. The design question is which moments should stay human.
AI executes. People bring the desire.
The product turns what someone wants into finished work, and shows them it happened.
Hi, I’m Gabe.
I started in 2012 hand-coding the interfaces I designed, and I never stopped. I led design at Lumin Digital, and before that worked as a principal designer, on contract, at Google and BMW. Today I design and build AI products end to end: the experience, the design system, and the code and tests underneath.
I’m looking for a full-time Staff or Principal role on an AI product team.