Open to Staff and Principal roles
I design and build AI that does the work.
AI Design Engineer with 13 years in product design, most recently at Lumin Digital, Google, and BMW. Today I design and engineer AI products end to end, from the interface down to the systems underneath.
aiOS, which I designed and engineered. Real product screens on a fictional sandbox business.
Selected work
aiOS · My own product, designed and built solo · 2025–now
An AI that runs the work of a small business
Missions it owns, work it shows, memory you can edit, and a voice line. I designed and engineered all of it, including the design system and the tests that keep it honest.
Read the case study →
Lumin Digital · Product Design Lead · 2021–2025
Bank onboarding, rebuilt as a conversation
An enterprise banking platform for 127 financial institutions and 8M members.
Completion from 21% to 90%
Google · Principal Product Designer · 2020–2021
One design foundation for five ML teams
67 components, including patterns for confidence, pipelines, and thresholds, built with the teams.
85% adoption of the core patterns, no mandate
BMW of North America · Principal Designer · 2018–2020
Smart charging that is full by morning
The driver experience for ChargeForward, BMW’s smart-charging program.
Peak-hour load down 87%
What I believe about AI products
- 01The text box is a fallback, not the front door.
- 02It acts on signals, not prompts.
- 03Receipts, not promises.
- 04A council member, not an oracle.
Hi, I’m Gabe.
I started in 2012 hand-coding the interfaces I designed, and I never stopped. I led design at Lumin Digital, and before that worked as a principal designer, on contract, at Google and BMW. Today I design and build AI products end to end: the experience, the design system, and the code and tests underneath.
I’m looking for a full-time Staff or Principal role on an AI product team.